The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta Category: Active Engagement / Call to Action
Sext Us Instead
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Active Engagement / Call to Action
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Active Engagement / Call to Action
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: Active Engagement / Call to Action
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Active Engagement / Call to Action
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Active Engagement / Call to Action
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Active Engagement / Call to Action
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic Category: Active Engagement / Call to Action
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Active Engagement / Call to Action
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif Category: Active Engagement / Call to Action
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla Category: Active Engagement / Call to Action
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Active Engagement / Call to Action
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Active Engagement / Call to Action
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Active Engagement / Call to Action
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Active Engagement / Call to Action
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person Category: Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Livestream
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA
Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Pockets 4 Bits: Gamer Snacks Level Up
Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy
Client: Hot Pockets Category: Influencer Marketing / Multi-Channel
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Influencer Marketing / Multi-Channel
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Influencer Marketing / Multi-Channel
The Woman Behind the Voice
Agency: Wunderman Thompson / Sydney + Collider / Sydney
Client: I Touch Myself Project Category: Influencer Marketing / Multi-Channel
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Influencer Marketing / Multi-Channel
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic Category: Stunts & Activations
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Stunts & Activations
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Stunts & Activations
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Stunts & Activations
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Stunts & Activations
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Channel / Single Platform
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref Category: Social Channel / Single Platform
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Channel / Single Platform
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Social Channel / Single Platform
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Social Channel / Single Platform
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe Category: User-Generated Content
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat
Client: KitKat Category: User-Generated Content
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Social Post / Real-time Response
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser Category: Social Post / Real-time Response
#Tendies4Yall
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA Category: Social Post / Real-time Response
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Social Post / Real-time Response
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Social Post / Real-time Response
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Social Post / Real-time Response